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Are you creating effective communication with your customers?

In Marketing by Marcy Field0 Comments

Smartphones increase connectivity. Social media enhances customer access. Big data changes how information is analysed and strategies are developed. The ways people communicate continues to evolve increasing expectations of SMEs. Success requires understanding the field in order to develop successful, strategic communication and marketing plans. A look at …

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Pinterest It’s Not Just For Women Anymore

In Social Media by Jill Crossland0 Comments

Businesses centered on food, fashion, tourism, web services have a relatively easy sell on Pinterest as their company’s product is highly visual. For certain service based industries such as business consultants, career councillors, financial planners and life coaches it is a little more challenging to …

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Creativity Plus Data is Marketing in 2016

In Content Marketing by Jill Crossland0 Comments

Once upon a time marketing meant developing a plan to reach the public through the financially and labour intensive mediums of television, radio and print. Fast forward to content marketing that is streamed onto our customer/client’s phone, tablet and laptop. Ads have also come of …

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Writing Your Story

In Branding by Jill Crossland0 Comments

Telling your brand’s story is not about marketing. It is about giving your company life; making it real and tangible. Your journey may seem mundane so you have to pull out the uniqueness.  As with all good stories start at the beginning what inspired you …

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Don’t Underestimate LinkedIn

In Social Media by Jill Crossland0 Comments

Recognizing that LinkedIn is a social media force onto itself is important. As entrepreneurs we need to accept its differences and become proficient in how to make it work for us. International business expert, Daniel Ally writes we should spend at least an hour a …