5 Books Your Business Wants You to Read in 2018

In Lifestyle by Jill CrosslandLeave a Comment

There is one thing successful entrepreneurs have in common from Bill Gates to Mark Cuban to Elon Musk they all carve time out in their day to read. Personal and professional growth can only occur if we take the time to embrace new ideas and information.

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
This book isn’t the old school rehash about time management. “When” changes how you look at time, your relationship with time and how productive you can be in a day. It breaks down the science of time so you can stop guessing when to do things; to work, eat, sleep and even when to make optimum decisions.

“Pink distils cutting-edge research and data on timing and synthesizes them into a fascinating narrative packed with irresistible stories and practical takeaways that give listeners compelling insights into how we can live richer, more engaged lives. Drawing on a rich trove of research from psychology, biology, and economics, Daniel Pink reveals how best to live, work, and succeed. How we use the hidden patterns of the day to build the ideal schedule.”


New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You
by Jeremy Heimans & Henry Timms

EXCERPT: This book is about how to navigate and thrive in a world defined by the battle and balancing of two big forces. We call them old power and new power.
Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a sub­stantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.
New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.

[Excerpt made available with permission of the authors]

“New Power” will help you reach your clients/customers in an open, participatory and collaborative way. It will also make you rethink your company or organization’s culture, leadership and how you interact with those who work with and for you.


The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle

Culture Code examines the dynamics of groups, large and small, formal and informal. It helps you to understand how great teams work and what you can do improve your relationships with others.

Your business or organization should operate in an environment where innovation flourishes, problems get solved, and expectations are exceeded. This book provides a roadmap which answers two primary questions: Where does good workplace culture come from? And how do you build and sustain it in your group or strengthen in a culture that needs fixing?


Crushing It!: How Great Entrepreneurs Build Their Business & Influence & How You Can, Too
by Gary Vaynerchuk

Gary Vaynerchuk is a name worth googling! He is a serial entrepreneur, highly sought after public speaker, 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, and Uber.

In his own words: “In Crushing It! I offer new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms!”


Finally, a new look at the old business practice of networking –

Superconnector: Stop Networking and Start Building Business Relationships that Matter
by Scott Gerber, Ryan Paugh

“Being connected in meaningful ways is important to each and every entrepreneur’s success. You can’t build a successful business without building successful relationships. “―Barbara Corcoran, Shark on ABC’s Shark Tank

Today’s business owner needs to build and nurture meaningful relationships instead of the collecting business cards traditional old style networking. This book speaks to systematically managing a professional community and maximizing its value. It all comes down to building a relationship that is mutually beneficial.



When it comes to our reading choices no one book has all the answers. We read to make us think differently, to gain a new perspective and in the process to learn a bit more about ourselves.

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