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Why you should Optimize your Culture

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Eric Termuende highlights the driving factors that led to the development and growth of Gen Y Inc. When applying for jobs, he encourages interviewees and employees to focus on the experiences of people within the organization, not the brandname.

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How to Write a Mission Statement That Doesn’t Suck

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Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. He is the co-author, along with his brother Chip, of three New York Times bestsellers.

Dan’s conversation about writing a more interesting mission statement first appeared on Fast Company.

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10 Laws of Social Media Marketing

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From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line. Presentation by Susan Gunelius

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Entrepreneurial DNA

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Joe Abraham is the founder/CEO of bosiDNA.com, featured in the Wall Street Journal for its breakthrough technology and award-winning accelerator.

A serial entrepreneur himself, Joe has started, grown and exited three companies of his own and invested in over 20 growing startups. He is the author of Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to Your Unique Strengths (McGraw Hill 2011).