While many social media managers would have you believe your business MUST be on all or the majority of social media platforms this is not actually true. Nor is it efficient or helpful for your company’s growth. Two to three well managed and up-to-date platforms …
The Heart of Your Business
No matter what your business size; entrepreneur to brick and mortar the area is the centre of your company.
Facebook 101: It’s not all about you
By Jill Crossland – When it comes to Facebook has your business forgotten the importance of one-on-one communication?
We Need To Be Realistic About Entrepreneurship
By Jill Crossland – Well-known entrepreneurs should be honest about their entrepreneurial journey or risk becoming part of the problem.
5 Books Your Business Wants You to Read in 2018
When it comes to our reading choices no one book has all the answers. We read to make us think differently, to gain a new perspective and in the process to learn a bit more about ourselves.
August is the New June
Every business owner no matter their company’s size needs to regroup, take stock, and reassess their goals so things are in place for September.
Keep Your Business Facebook Page
In spite of all that you have been hearing about Facebook recently, it is still a crucial social media channel for your business. Simply, Facebook allows for targeted marketing and instant customer feedback in ways that other social media platforms don’t and it has the numbers to back this up.
Perhaps a sprig of rosemary with your vodka?
by Jill Crossland, Editor
ARTICLE UPDATE: When David Brown from Advanced Mixology emailed me about sharing their recipes for some very creative Moscow Mules I was all in. Hope you enjoy the article and recipes.
What Gets Your Creativity Flowing?
by Jill Crossland, Editor & Business Consultant
For entrepreneurs, the merit of reading business books and biographies is well documented however it is in the world of fiction where we nurture our creative side.
Can We Have An Amen With That Craft Beer?
By Jill Crossland, Editor & Business Consultant
2017 was a good year for Rosé wine, Prosecco and consumption of craft beer shows no signs of weaning.
Personal Branding Is About the Real You
By Jill Crossland, Editor & Marketing Consultant
Entrepreneurs innately know ‘they are their business’. As we grow, shape and expand our companies we simultaneously must continue to build a powerful and visible personal brand.
Does a Pink Marketing Strategy Still Work?
By Jill Crossland, Editor & Marketing Consultant
Pink marketing to women is nothing new. Sometimes it succeeds, sometimes there is a backlash. How can brands avoid negative feedback?
Work-Life Balance Just Got Easier
When you first start to work for yourself one of the challenges especially for a home based business is staying focused. Teaching yourself not to be distracted. Now headlines tell us to stop sitting at our desk for hours at a time because ‘Sitting is …
Tourists Want More Experiences When They Travel
As of March 2017 the countries that travel the most are: Finland, United States, Sweden, Denmark, Norway, Hong Kong, New Zealand, Canada, Australia, and France. However high thread count sheets and gourmet foods are no longer the keywords people are using when searching for their …
Social Causes and the Solo Entrepreneur
Professional skateboarder, Tom Hawk and Napster co-founder and founding president of Facebook Sean Parker are among the wealthy entrepreneurs who have created charitable foundations. While not quite matching the Gates Foundation, which to date has given away over $37 billion this is a new norm …
Four Surprising Reasons to Hire a Business Consultant
Do you think of hiring a business consultant only in terms of working on a specific goal, project or problem? Actually a good consultant should also be willing to help with the small stuff that may be hindering your business growth and efficiency. You just …