I always encourage my business clients to keep track of what the big guys in their field are doing. While they have a budget, staff and resources that far outreach the rest of us there is always something to be learnt, the next big thing is ultimately what they are working on. With a few modifications How Airbnb and Dropbox Achieved Tremendous Growth With Referral Marketing can be applied to your business.
Good referral marketing needs to be streamlined, don’t try to reach your entire client base and follow Dropbox’s example; make the offer available to both the referrer and referred. Perhaps the one word of caution not touched on in the article is don’t offer more than you can deliver, make sure that what you give is within your company’s comfort range.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.