August is the perfect month to grab that cup of coffee, a legal-size pad of paper, sit quietly and analyze one’s business. It is also a good month to include a business book or two with your other reading as you head off to the beach, summer cottage or backyard.
A business book will not have all the answers but it should get you stimulated and thinking in a new direction. Here is a cross selection to get you started:
Feeling pressure to grow but not sure if that is right for your business? Company of One: Why Staying Small Is the Next Big Thing for Business, by Paul Jarvis speaks to why and how it is alright to ‘stay small’ and still be fulfilled and successful.
The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo. This book is Amazon’s pick for the best business and leadership book of the year. Whether new to the job or veteran leader this is the handbook you need to do it right in today’s business world.
For the boss or manager Dare to Lead by Brené Brown is being talked about a lot. Brown breaks down the layers of what makes a good leader. Whether you have a small staff or head a big organization a healthy & productive work environment starts at the top.
Going it solo as a Consultant, Freelancer, Contractor, Gig Worker? Try Elaine Biech’s The New Business of Consulting: The Basics and Beyond. Biech covers all the basics from how to develop a business plan to how much to charge for your services. The perfect handbook for start-ups or a review for the solo entrepreneur who has been in business for a few years.
If your marketing is in need of improvement check out the latest from one of the great thought leaders in the marketing field. This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin. Product or service this book covers many key points including; how to build trust with your target market, the art of positioning–deciding not only who it’s for, but who it’s not for to why the old approaches to advertising and branding no longer work.
Not in the mood for a how-to then why not tap into the power of a well-written memoir or biography? From the journey of Steve Jobs Jay Z Pixar Animation Studio, Barbara Stegemann to Arianna Huffington read about who or what inspires you
Whether you buy the hardcover, e-reader or audio format business books enable a review of your current business practices while offering a fresh perspective. As business owners, we should be open to both but there is no reason we can’t do this in the summer sunshine.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.