By Jill Crossland, Editor & Marketing Consultant
Entrepreneurs innately know ‘they are their business’. As we grow, shape and expand our companies we simultaneously must continue to build a powerful and visible personal brand.
Does a Pink Marketing Strategy Still Work?
By Jill Crossland, Editor & Marketing Consultant
Pink marketing to women is nothing new. Sometimes it succeeds, sometimes there is a backlash. How can brands avoid negative feedback?
What do Scumbag Barbers & Fairmont Hotels Have in Common?
When we think branding we quickly jump to the visual; the logo, website, promotional materials, ads but before you start writing clever tag lines and copy or analyze different colours and font styles ask yourself one question – Who are you? The answer is your …
Writing Your Story
Telling your brand’s story is not about marketing. It is about giving your company life; making it real and tangible. Your journey may seem mundane so you have to pull out the uniqueness. As with all good stories start at the beginning what inspired you …
Today’s Craft Beer is Not Your Dad’s Budweiser
I started my research for this post by typing ‘growth of craft beer internationally’ into Google and while I know the craft beer market was enjoying a resurgence it was surprising to see headlines such as ‘Craft beer growth posts solid numbers … again’ & …
Simple still rules when it comes to branding
View PostPrint Media is Alive & Doing Very Well for Some Businesses
The vast majority of businesses don’t have the money or resources to publish a print magazine. The marketing goal behind each publication can be duplicated in a more realistic style for the average entrepreneur. United Airlines – provides Rhapsody magazine for its first class passengers. …