Telling your brand’s story is not about marketing. It is about giving your company life; making it real and tangible. Your journey may seem mundane so you have to pull out the uniqueness. As with all good stories start at the beginning what inspired you …
Don’t Underestimate LinkedIn
Recognizing that LinkedIn is a social media force onto itself is important. As entrepreneurs we need to accept its differences and become proficient in how to make it work for us. International business expert, Daniel Ally writes we should spend at least an hour a …
Create Successful Instagram Ad Campaigns with These 5 Tips
Crystal DeCnodderCrystal DeCnodder is a social media, digital marketing and public relations expert and is the principal at InkPlot, a creative digital marketing agency in Calgary, Alberta. She has been an entrepreneur since 2011 and plays 5 instruments. www.socialbulls.ca
Google once made, but never released, a Star Trek-style Communicator badge
Michael WynnMichael Wynn is CEO of Full Blast Creative where he spends his time developing digital marketing and technology-based solutions for a wide variety of clients. When he’s not working he’s driving kids to sports or playing goalie for beer league hockey games. fullblastcreative.ca
Today’s Craft Beer is Not Your Dad’s Budweiser
I started my research for this post by typing ‘growth of craft beer internationally’ into Google and while I know the craft beer market was enjoying a resurgence it was surprising to see headlines such as ‘Craft beer growth posts solid numbers … again’ & …
Simple still rules when it comes to branding
View PostOne More Thing For The To-Do-List ‘Learn How To Create Infographics’
Infographics is a visual strategy that has to part of a business’s marketing arsenal. So while this is a fairly lengthy article it has a lot of tools to help you create great infographics. 20 Cool Tools for Creating Infographics Jill CrosslandJill Crossland is a …
Print Media is Alive & Doing Very Well for Some Businesses
The vast majority of businesses don’t have the money or resources to publish a print magazine. The marketing goal behind each publication can be duplicated in a more realistic style for the average entrepreneur. United Airlines – provides Rhapsody magazine for its first class passengers. …
Copywriting the Unglamorous Part of Marketing
Marketing will encompass so many mediums today. Business’s spread their brand’s message through videos, photographs, social media, print, online but at the core the written word still reigns. The right grouping of noun, verbs, adjective et al still work magic when it comes to letting …
Finding the right formula for your business’s referral marketing
I always encourage my business clients to keep track of what the big guys in their field are doing. While they have a budget, staff and resources that far outreach the rest of us there is always something to be learnt, the next big thing …
When it comes to content marketing is it quantity or quality that matters?
How often should you publish? Recently, two of the biggest content marketers, HubSpot and Moz, put this question to the test. Both sites experimented with increasing and reducing their publishing tempo and tracked the results. Their conclusions ultimately prove there is no right or wrong …
Dust Off Your Company’s Google+ Profile
The one thing that hasn’t changed over the years is the importance of your business’s SEO. What the major search engines are looking for has however been continually refined and redefined. It should come as no surprise that Google is now trying to give credibility …
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