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Writing Your Story

In Branding by Jill CrosslandLeave a Comment

Telling your brand’s story is not about marketing. It is about giving your company life; making it real and tangible. Your journey may seem mundane so you have to pull out the uniqueness.  As with all good stories start at the beginning what inspired you …

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Don’t Underestimate LinkedIn

In Social Media by Jill CrosslandLeave a Comment

Recognizing that LinkedIn is a social media force onto itself is important. As entrepreneurs we need to accept its differences and become proficient in how to make it work for us. International business expert, Daniel Ally writes we should spend at least an hour a …