Whenever you see a successful business, you know that someone once made a courageous decision.
– Peter F. Drucker
Talk to any entrepreneur for more than ten minutes and chances are the word “passion” will come into the conversation. For many of us passion turned into a business idea into reality then this same emotion will be called upon to galvanize and push us though the unexpected challenges and setbacks as the company grows. As a motivator though passion does have a shelf life and you cannot run a business from the heart alone at some point the head must come into play. Fundamental skills need to be learnt and honed.
While passion is indeed what gets something off the ground whether a new business or personal relationship we shouldn’t overrate its power. February is the month we try to rekindle some of the passion we enjoyed in the beginning of our relationships; it is hard to sustain that inital ardor as time brings with it the reality of bills, kids and busy schedules. In the same way business success is not guaranteed because a person is passionate about what they do.
Entrepreneurs have a unique worldview it is exciting to be around their energy and enthusiasm but business growth needs the balance of a cool head, a support team and an arsenal of acquired knowledge.
Working with entrepreneurs and small-business owners is my professional passion and this magazine is an integral part of the business goals rooted in that motivation. For February 14th I am planning a quiet dinner and a good Chardonnay with my personal passion. While this won’t bring back the emotional intensity of early days it will remind us about the importance of where our relationship is today.
February brings us Chinese New Year, Family Day (Canada), Presidents Day (US), Valentine’s Day, Mardi Gras and apparently February 22 is National Margarita Day so I hope you pick one and celebrate.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.