If you are thinking of rebranding remember the most iconic logos are deceptively simple. “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values,” said Su Mathews Hale, a senior partner at the New York brand-strategy and design firm Lippincott.
Here are two posts that will really help if you are moving forward with a new design.
This article illustrates how companies such as Walmart, EBay and Starbucks streamlined an already simple logo – What Makes the Best Logos So Good
Is your logo trying to do too much? Here’s some simple logo inspiration from Phil Pallen’s Pinterest.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.