As a business owner you (try to) take care of your health; monitoring sleep, exercise, and diet but how much thought do you give to the health of your company? And what does that look like?
In recent years there has been a noticeable shift in branding and marketing as businesses create an image of healthy work conditions, sustainability, and environmental awareness and how they are incorporating all this into daily business practices. Company transparency and open customer communication methods can no longer be brushed aside with a “one day we’ll do that” but are expected and therefore critical to any future growth and success. Today’s employees want to be part of a company that lets them know what its vision, mission, and goals are. Job satisfaction comes with being a valued and trusted part of something bigger which in turn all translates to a less stressful workplace.
Our own health improvements started with small steps. It is about reaching for that apple instead of a chocolate chip cookie, about not sitting too long at your desk without a break and getting up a bit earlier so you can exercise.
10 Ways to Stay Healthy While Running A Company – Deep Patel (Entrepreneur)
In the same way for small to medium businesses, the ideas below are not big or particularly groundbreaking, but the end result will be.
Make sure your company is in touch with what’s going on in the community. Look for opportunities to partner with eco-friendly projects and vendors. Show support by promoting and sharing their posts and events on your social media.
Create marketing campaigns around national holidays and special months dedicated to preservation and conservation, such as Earth Day, World Environment Day, Clean Water Day, Sustainability Day or Energy Awareness Month.
Are you correctly recycling unwanted electronics? Search online for e-waste recycling locations. Your business could also get involved with donating unwanted devices to a charity.
Make it easy for employees to recycle.
Do Indoor Plants Actually Improve Air Quality? Scientists Weigh In. Perhaps not as much as originally thought but certain plants do help remove toxins. There is no debate however that having healthy and attractive plants around boosts the decor and mood.
Don’t use toxic cleaning products. Grocery and health food stores sell safe eco-friendly alternatives or make your own, there are countless recipes online for windows, floor cleaners, etc. using vinegar, citric acid, and bicarbonate soda.
Switching the light bulbs to the energy-efficient options, you use less electricity and replace the bulbs less frequently which ultimately means you will also be saving money. The benefits of ergonomic LED task lighting takes things a bit further by looking at ‘flexible lighting systems that can support the fluid nature of the modern office ‘.
Everyone’s Physical & Mental Health
Is a walking meeting with a client feasible? Can staff meetings be held in different locations to spark more openness and creativity?
Do you have employees who would prefer to work from home at least a few days a week? Or for whom a block of work time isn’t necessarily 9-5?
Working with a Flexible Schedule by Susan M. Heathfield
While it may not be feasible for you to be as generous as Richard Branson’s Virgin companies his theory on vacation time is worth considering.
How to ask your boss for more vacation days – Travel & Leisure
Why Transparency Matters
One business dictionary defines transparency as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”
When transparency is done properly your employees will feel motivated, empowered and even proud. They have the information and tools necessary to help customers/clients and in doing so they feel less anxious and more fulfilled.
Keep employees informed on strategies, goals, changes and current events through internal newsletters, or by hosting regular (short and productive) meetings.
Encourage staff ideas and feedback to make them feel fully engaged in an organization.
Good communication and sharing your vision for the future helps everybody feel like a more vital part of the team, with a connection to the work.
Your transparency as a business owner lies in your truth; tell your story, share your entrepreneurial experiences. This begins a healthy connection with future clients/customers and there is something freeing when you have shared your setbacks and successes.
Don’t be afraid to ask the tough question of staff, customers, clients even suppliers – “How can we do better?”. The future belongs to the ‘healthy’ company with good customer relations, strong communication, an enhanced work environment, and employees who are treated well.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.