Today’s Craft Beer is Not Your Dad’s Budweiser

In Branding, Food & Drink, Lifestyle, Marketing by Jill CrosslandLeave a Comment

I started my research for this post by typing ‘growth of craft beer internationally’ into Google and while I know the craft beer market was enjoying a resurgence it was surprising to see headlines such as ‘Craft beer growth posts solid numbers … again’ & ‘American Craft Beer Exports Near $100 Million’. What started as a necessity to bolster beer sales by catering to millennials, craft beer now has fans crossing most adult demographics.

In this highly competitive market label designs have become a new art form as breweries stretch their branding to be both eye catching and unique.  14 Coolest Beer Label Designs You’ve Ever Seen  are a world away from the Molson Canadian can with its iconic red maple leaf.  Current label designs show how critical this marketing is to each brewery’s sales.

Not wanting to be left out of this new fast growing trend; tourism is cashing in by replacing or supplementing wine tours with high end pub crawls. Even in the birthplace of Guinness if you want to make craft beer a part of your next  Irish vacation try out Craft beer in Ireland: Visit these 5 Irish pubs and sample the best of a blossoming craft beer scene.

Nova Scotia is going all out with Canada’s first all-encompassing winery, craft brewery and distillery trail aptly named – Good Cheer Trail.

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