When you ask any successful entrepreneur to recommend the best business books have you ever noticed that many of the suggestions are books that were written years ago? Each self-made millionaire is encouraging us to read about business fundamentals that have stood the test of time.
Your business growth needs to be rooted in the same principals so care has to be taken before investing time and money in fleeting trends. While IT and a continual stream of up to the minute content and data may be helping your business’s daily communication and work productivity ultimately focus is needed for long term success.
Even though many of Richard Branson’s companies were revolutionary in concept every detail was well thought out and grounded in careful research. His people never lost sight of the subtle difference between trends vs innovation.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.