With all the best intentions in the world sometimes we feel disconnected from writing but blogs, articles, social media posts and client copy still need to be created. Fresh, original and interesting words have to flow from our laptops.
Words are a powerful thing. They allow us to tell a story, evoke emotion, touch our audience and most importantly show the authentic side of our business. This is not done with buzzwords and industry jargon. Everyday words must shape themselves in a logical way, be grammatically correct and grab our reader’s attention.
We run our businesses in a time that expects content highlighting our expertise, thoughts, and opinions. Marketing copy must be versatile; adaptable for a variety of formats including photographs and videos which require just the right verbiage enticing clients/customers to the desired CTA.
Inspiration and motivation for this process often come from memoirs and biographies of the famous, of business titans as well as works of fiction; all provide a world from which we nurture our creative side.
I never know what book is going to revitalize my writing; sometimes it arrives in a plain brown Amazon box, catches my eye on a bookshop shelf or is a friend/colleague’s recommendation.
Over the Christmas holiday, I read my share of fiction so I was ready for more serious fare. I currently find myself reading Phil Knight’s Shoe Dog, not a book I might have chosen it was a gift and I’m loving every detail of how Nike got started because it was not the story I expected. Barack Obama’s A Promised Land may seem daunting at 768 pages but is fascinating and moves at a good pace. Both of these men write well and more importantly with great authenticity.
I have an eclectic array of books; TBR piles, books to pass on and many to become part of my ever-growing library. Books do require a degree of care and organization. Successful and curious people always have books in their home; some artfully displayed while others have more piles and Ikea bookcases approach. For me, I’m not snobbish about books they are present in most rooms of my house; there is not much attempt at colour or size coordinated just an eclectic blend of paperbacks, hardcover and second hand, all blending into the décor. The only criteria for not being passed onto another home or charity sale is did I enjoy or benefit from reading it? Apparently, though there is an art to decorating with books which I’m obviously missing; then again it will probably be in the haphazard basket of books by my bedside where I will hopefully continue to find the necessary muses for 2021.
Danny Rubyono – Stay Sharp – How to Boost Creativity When Work Subsides
Why Entrepreneurs and Business Owners Should Read Books Regularly to Be Successful – The Entrepreneur Way
9 Successful People Share Their Book Habits by Chris Weller, Business Insider
Decorate Your House & Arrange Your Books Like Edith Wharton – Literary Hub
What your bookshelf says about you by Shane Watson
………….. I’m also reading Clanlands – Whisky, Warfare, and a Scottish Adventure Like No Other and have a love/hate reaction to it, so perhaps that begs an entirely different article.
7/21 UPDATE: Brief review of Clanlands
What does it take to get your creative juices flowing?
(Photo by Alexandru Zdrobău on Unsplash)
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.