How often should you publish? Recently, two of the biggest content marketers, HubSpot and Moz, put this question to the test. Both sites experimented with increasing and reducing their publishing tempo and tracked the results. Their conclusions ultimately prove there is no right or wrong way to publish, no golden rule that will work for us all. We as businesses each have to develop a strategy that works for our business model and that our audience will respond to.
Read the results for yourself – How Often Should You Publish? Moz and HubSpot’s New Experiment Gives a Surprising Answer
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.