When it comes to content marketing is it quantity or quality that matters?

In Content Marketing, Marketing by Jill CrosslandLeave a Comment

How often should you publish? Recently, two of the biggest content marketers, HubSpot and Moz, put this question to the test. Both sites experimented with increasing and reducing their publishing tempo and tracked the results. Their conclusions ultimately prove there is no right or wrong way to publish, no golden rule that will work for us all. We as businesses each have to develop a strategy that works for our business model and that our audience will respond to.

Read the results for yourself – How Often Should You Publish? Moz and HubSpot’s New Experiment Gives a Surprising Answer

 

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